Do you want to get more media attention, and generate publicity for your organisation, or even yourself? Well, you've come to the right place. On these pages you'll find some of the the most effective ways to promote your business, share your vision or tell your story. There's information about News Values and a range of Media Tips for catching the journalist's eye. I've also put together some hints on taking photographs.
The general guidelines or criteria that determine the worth of a news story and how much prominence it gets.
- What are news values?
- What makes a story newsworthy
- Galtung and Ruge’s list of news values
- Do journalists prefer bad news stories?
- News values as principles to be taught
- Immediacy and technology
- News values as ethical standards
This section is aimed at helping you to get good press coverage and positive media attention.
- Mind your language
- What is newsworthy?
- Radio & TV interviews
- Writing a press release
- Designing a leaflet
- Spelling out words
- Local Media
How to get your photos published in the press
My website was first published in 1999. Since then I have had tens of thousands of visitors from around the world: